For Soccer Families Who Refuse to Leave It to Chance
other families already know.
The ones who are a step ahead didn't work harder than you, and they didn't love their kid more. They just stopped guessing sooner.
It's not too late to catch up.
Founded by Professional Soccer Player
ashleyhatch.
Two hours in the car. A hotel you paid for. A tournament fee you paid for.
Your kid played eleven minutes.
You counted. And you hate that you counted.
Nobody will tell you why it was eleven. Not in a sentence you could easily repeat back to anyone.
And here's what you've never said out loud.
Some nights you'd be relieved if she quit.
Then the thought right behind it. What if she was good. What if the only reason she stopped is that you picked the wrong club when she was eleven, because nobody ever told you how any of this works.
That's the one that keeps you up. Not the money.
I asked. Hundreds of you answered.
"The politics of youth travel clubs, especially in the premier leagues like ECNL and GA"
"The vagueness of supposedly objective assessment"
"There's always more. More sessions. More teams."
"Alphabet leagues and the idea of having to chase the top leagues"
"The yearly uncertainty at tryout time: coaches, team, club choices"
"My daughter is having a lot of self-doubt and letting coaches get into her head!"
"The greed and the 'haves' winning over the 'have nots'"
"Knowing when to give advice or even give it at all"
"The culture of winning over developing players"
"Constant league changes, coaching changes, no consistency"
"My kid is one of the least athletic, but loves the game currently"
"The pressure of wanting the best for your child"
Almost nobody said soccer.
Here is the part nobody says out loud
is getting paid either way.
None of them are villains. They are businesses, and your family is the revenue. That's why the guidance is always a little vague, and why the recommendation is always "more."
More sessions. More teams. More money.
Add it up and a real travel season runs five to ten thousand dollars a year. And the one question that matters, is it working, is the one nobody on that list will answer in a sentence.
You are not bad at this. You have been making the biggest calls of your kid's soccer life with everyone's thumb on the scale.
It's happening again, right now
This season, youth soccer is switching age groups from birth year to school year. Kids who have played together for years can land in different age groups. Tryouts, rosters, team chemistry, all of it is getting resorted right now.
Your club will explain it at a meeting. After the decisions are made.
The explanation always comes after the decision. It's never the other way around.
What I built instead
about your kid's soccer life.
I'm Ashley Hatch. I played youth club soccer, college soccer, and I'm in my 10th season of professional soccer, including winning a NWSL championship in 2021. I've navigated the EXACT machine you are in right now.
You bring the real questions. Which league. Which club. What does the age-group change actually mean for us. Is this coach a problem, or is my kid just having a hard year. Do we push or do we protect. Is she behind. Is he done. What do you do for the kid who loves it more than they're good at it. Why was it eleven minutes.
Here's why you can trust the answer. Soccer School has no say in your kid's playing time, no stake in which club you pick, and one flat fee. My advice costs you the same whether your kid does more soccer or less. So you always get the honest answer, not the profitable one.
You get a straight answer. From me, and from the experts I trust: soccer IQ, recruiting, mental performance, nutrition, real development. The same people you would otherwise pay thousands to hire, who would then have their own reason to keep you coming back.
And from a room full of families a season or two ahead of you, who already made the exact decision you are about to make and will tell you honestly how it went.
You know your kid better than any club or coach ever will.
It never goes stale, either. It can't afford to. The National 1 League launches this very season, brand new. The league your club pitches you this spring might not exist in three years. The questions don't change. The answers do. Every month this place grows around what families are actually facing right now, across the five things that build the whole player:
Picture next season
Tryout season again. It comes every year, for every kid, even the ones who've been on the same team for five seasons.
But this time you're not bracing for it. You know the work your kid has put in. You know why you made the decisions you made.
You're at peace with both.
When the parent GroupMe starts spiraling at eleven at night, you're not the one refreshing it.
You're the one people text.
Your kid comes over for water after a rough half. You get about four seconds.
And this time, you know exactly what to say.
They know how to shake it off. They still love this game. And so do you.
Hear from real families
Every family here decided the same thing: they were done doing this alone.
"As a parent, I can honestly say that Soccer School has been an experience of a lifetime for my daughter and our family. The opportunities provided are far beyond anything I could have imagined as a youth athlete or parent. The resources, training tools, videos, workshops, and mentorship available through Soccer School create a learning environment unlike anything I have seen before."
"As the parents of three girls who all currently play high level soccer, including High school, GA, and ECNL-RL, we rely on Soccer School and the countless resources it provides to help enhance their knowledge and understanding of the game. The library catalogue of these sessions and all of the other resources allow my girls access to just about any topic they want to learn about in order to improve their skills on and off the field."
"We can't say enough wonderful things about our Soccer School experience. Ashley and Jeff have really taken the time to build a thoughtful, effective, and convenient tool for today's soccer families. They are always responsive and helpful, and they have lined up amazing experts to help with subjects like nutrition and mindset. I am grateful to have a resource outside the team to give us positive feedback and coaching..."
"We love being a part of Soccer School and working with Ashley. Ashley and her team have created great content that resonates with young players that they enjoy watching and learning from. Each month we watch Ashley's video tutorials, ask Ashley questions, and then watch her showcase her games. Ashley is great to work with and provides very valuable insights..."
What a straight answer costs everywhere else
and you're into the thousands.
All of it on top of what you already hand your club. And every one of them has a reason to tell you that you need more of them.
Inside Soccer School it's already assembled, and already on your side:
$17
a month · less than one private session
Nobody here gets paid more when your kid does more. That's the difference, and it's the only one that matters. Start here, and ask the thing you've been carrying since August.
Or you can ask someone who has no reason to lie to you.
"Don't let the system decide it for you."
Tryouts come whether you feel ready or not. You don't have to have it figured out tonight. You just have to stop being the only one guessing.
Get straight answers: $17/moYour whole family, one membership. Cancel anytime.